What you'll learn

Master every step of the design thinking process through concepts and tools

Articulate how design thinking, lean startup and agile work together and their shared characteristics

How to structure and run design thinking workshops through the various stages of the process

How to conduct quality user research

The skill of empathy

How to identify and handle the cognitive biases which may undee your team's work

How to synthesize user research data into insights

How to build tools such as an Empathy map, a User persona, an Affinity diagram and numerous idea generation and selection techniques

How to create the right mental and physical environment for brainstog

How to structure and facilitate brainstog sessions

The concept of prototype and the shapes and forms it can take

How to run proof of concept and functional expents

How to gather and analyze user testing feedback

How to de-risk your projects by testing hypotheses early and by saving and money

Anticipate the organizational pre-requisites for design thinking

Identify the skills required for a design thinking project team

Adopt the right mindset and corporate culture for design thinking

Requirements

This course requires no prior learning

Description

In this course you will learn everything that makes up the entire Design Thinking process ; a methodology which is fundamental to ingraining innovation and user-centricity within your company.

For every tool I teach (what), I share the best practices on its application (how) and highlight its purpose and benefits (why). I illustrate each one of them using practical cases and homework for you to learn, practice and reflect in a safe trial environment.

You will also learn that, beyond adopting a process, applying design thinking means adopting a new mindset and new ways of working which will shake up your established organization in its management and leadership models, culture, skills and processes.

This will give you a head start on the understanding and identification of the many challenges and changes your company will need to be managing to optimize the benefits of its design thinking projects.

This course is divided into three major parts :

1) Understanding design thinking's core principles and key benefits

2) Mastering the process by learning its concepts, tools and techniques

3) Creating new ways of working to ensure a successful application of the process and the adoption of the right mindset

This design thinking course is designed as a comprehensive course together with its user manual. By the end of the course, not only will you be able to run the entire process on your own but you will also get to grips with the many organizational and human dynamics at play within your core cross-functional project team and with their internal stakeholders. The combination of both learnings will set you up for success.

Who this course is for:

Anyone aspiring to take a fresh perspective on old problems to develop novel solutions

Innovation and product managers who own and run the design thinking process

Project managers who want to learn an efficient way to align their cross functional teams towards a common goal centered around the user

HR managers who want to spearhead user centricity and promote cross-functionality and agility within siloed organizations

Entrepreneurs who want to make sure they solve real problems and create products or services which meet real user needs

Consultants who advise on innovation or service design

Anyone interested in having an impact and adding value when attending a design thinking workshop by learning to adopt the right mindset

Anyone looking to minimize the risks and optimize the use of resources in and money associated with the design of new products, services or experiences

Anyone interested in having a more in-depth understanding of Design Thinking




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