What you'll learn
How to build Goals for Google Ads
How to set targets
How to negotiate goals with potential clients
How to prioritize & structure the goals
Requirements
No previous experience needed
Description
How many times have you faced a client with unrealistic or poorly defined advertising goals?
It's not their fault!
It's your job as an expert to provide expertise and put order into their world in order to gain progress & profit.
This is not a technical course despite we need to touch on the topic of numbers and formulas at some point, this is more of a business course since the very same strategy keeps my business alive since 2011.
The foundation of the performance marketing service no matter we speak about Google Ads, Facebook Ads or other platforms is the right goals set up.
What is a good goal?
It motivates
Makes you think
Inspires you
Rewards you
Leads you to concrete actions
It takes you to a new path
It is measurable
Data based
Exactly to the point
Achievable
Relevant at the moment
With a precise deadline
That keeps the customers
Profitable
Continuously Developing
About the author of this course: Grigor has been the owner of the digital agency Business Trend since 2011. Bachelor of Marketing. Founder of a number of courses on the Udemy platform with more than 20,000 students. Certified Google Ads & Google Analytics expert with more than 10 years of practical experience. He will soon publish his first book, the Google Analytics Kickstarter Guide, with BPB Publications, one of Asia's largest e-book publishers.
Who this course is for
Google Ads experts
Freelancers
Digital agencies
Business owners
Entrepreneurs