This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers. 
And to do that, we kick things off by mastering 3 foundational topics:

• The Customer Avatar Canvas – WHO your ideal customers are
  
• The Core Message Canvas – WHAT your business offers to your customers
  
• The Customer Value Journey – HOW your customers interact with your message
  

Then, with instructors who are T-shaped marketers themselves, we'll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing
  
• Email Marketing
  
• Social Media Marketing
  
• Community Management
  
• Digital Advertising
  
• Data & Optimization
  
• Search Marketing
  

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.
Not just once, but as a machine that turns your prospects into leads, and leads into customers.
After earning your Digital Marketing Specialist Certificate you'll have the tools to effectively reach your (or your clients') target audience through a full-scope marketing strategy.
Your Path to Becoming a Marketing MVP
Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers.
But now, we're making it available to purchase on its own for the lowest price it will ever be.
Meaning there will never be a better time to become a T-shaped marketer who can confidently:

• Create a marketing strategy from A-Z for yourself and your clients
  
• Lead a team of marketing professionals who understand how their roles work together
  
• Collaborate with colleagues to create winning strategies that form a cohesive marketing plan
  

The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.
Sure.
With our engaging and instructional approach to marketing training, a newly-minted T-shaped marketer like you might be tempted to quit your day job for the greener pastures of SEO or Community Management.
But even if you don't, you'll know precisely how to implement those respective skills into your existing or desired marketing profession.