This course is for all the creatives out there who want to get a good introduction to brand strategy. You'll gain the knowledge, the frameworks, the tools, the templates, and the confidence to sell strategy as a stand-alone service or add it to your current design offerings.
In my roles as an agency owner, CMO, and CBO, I've met hundreds of frustrated creatives who feel treated like order taker rather than a problem solver. It doesn't have to be like that.
I believe all creative thinkers can become great brand strategists. Why? Because it takes a combination of using the right and left brain. It's about empathy and imagination, to really understand people and their needs and wants. Beyond their own words. It's also logical thinking to follow a process, and to identify the gaps and connect the dots.
This course is the starting point I wish I had when I started doing my first brand strategy sessions 15 years ago. I had to figure everything out and create my own framework. This will give you the jump-start you need to become your clients' go-to for solving their big business challenges.