**National Bestseller**
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
The desire to fit in is one of the most powerful, least understood forces in a society.

Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe.  A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived "electability" of women for...