Learn professional techniques for writing persuasive ads quickly and easily with the support and guidance of a professional copywriter.
A few simple tweaks can make all the difference when writing ad copy that boosts conversions and sales figures. In this class, you'll learn actionabletacticswith step-by-step tutorials featuring copy I've written for my employer and my clients, as well as examples from well-known brands.
You'll learn how to:
Define your objectives, audience, and benefits
Craft a headline, body text, and call to action
Use emotional copywriting to persuade readers
Avoid common ad copywriting mistakes
Seamlessly combine copy with images
Adapt copy for different platforms
Whether you're interested in gaining confidence when writing ad copy or you'd like to improveyour marketing metrics, this class will provide you with the tools to write creative ad copy for your company!
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This class is designed for in-house marketing professionals, but all students are welcome to participate and enjoy.
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