This Course introduces you to blender, a great open source 3D content creation software that is predominantly used in industries like movies, animation and games. In this course, we explore the possibility to use Blender as a tool for packaging design.

This Course introduces you to blender, a great open source 3D content creation software that is predominantly used in industries like movies, animation and games. In this course, we explore the possibility to use Blender as a tool for packaging design.

Choosing 3D model over mockups
- 3D models are extremely customisable and versatile
- Allows simulation of surface details like embossing, UV, foiling, transparency and paper texture.
- Ability to view the design from multiple angles.
- Better accuracy of texture mapping on curved surfaces.
- Offers more flexibility and control.
- Unlocks animation capabilities.

What is 3D Visualization for packaging all about?
The end goal of a packaging visualisation is to show your 2D packaging design concepts on a 3D model as if it was made for real. By doing 3D visualisations, we gain a deeper understanding of our design, hence one can quickly prototype ideas using 3D software and make confident and quick design decisions which will reduce the production time. A 3D visualisation can greatly benefit a designer as one can communicate ideas with 3D renders to potential people such as clients or investors and get feedback.

To sum up, 3D visualisation helps to
- Reduce production time
- Better understanding of a design
- Make better design decisions
- Communicate design ideas to potential people
- Make Animations

What does a 3D software offer for Packaging Designers?
A 3D content creation offers creative tools for various industries for a vast amount of different needs. This makes a 3D software seem daunting and complicated to learn. But the tools needed for a packaging designer is much simpler and easy to learn. We will make use of certain tools in the following domains : Modelling, UV unwrapping, Texturing and Shading then finally Rendering.

Why Blender as a tool for Packaging Designers?
- It has got powerful tools required for packaging design.
- Cross platform nature runs the same on windows, Mac OS and Linux.
- Clever development makes it extremely light weight software that can run even in lower computer configurations.
- Continuous development adds new features.
- Growing and great community support with new tutorials added everyday.
- Blender is open source and free software (please consider donating) and is free to use for learning as well as commercial purposes