What you'll learn
How to create a simple yet powerful sales system that boosts direct bookings
How to automate a funnel based sales and marketing system
How to measure conversion rates
How to drive traffic to your hotel website
How to optimize your conversions: Boost direct bookings
Requirements
You should have experience in owning or managing a lodgings business or are interested in starting one
Description
We teach owners/managers of hotels, hostels and bnbs powerful eCommerce based sales and marketing system that will boost direct bookings for hotels on autopilot. The system can be implemented on any budget and helps busy lodgings professionals make better sense of how to evaluate their own sales and marketing efforts. The course shows how to apply sales and marketing funnels to the guest journey in order to attract the ideal guest and warm them up to become a loyal guest that books directly. The principles taught will not only improve direct bookings but will set your business on a better path with the correct focus points for sustainable success.The system is designed to boost hotel direct bookings without spending a fortune on a high-level marketing team.Once you understand the principles taught in this course you will be better able to evaluate what tools to use in your sales and marketing efforts and what your budget should be.To reboot your sales and marketing efforts this is your perfect start. What you learn here will set the foundation for lasting success. You will learn:How to identify your ideal guestHow to build an ideal guest avatarHow to find find your ideal guests, attract and engage with themMeasure conversion ratesdevelop engagement and building trustThe best tools to useHow to optimize your funnelHow to automate your funnelTypes of funnelsHow to start getting more bookings right away.
Overview
Section 1: Introduction
Lecture 1 Introducing Funnel Marketing For Hotels
Section 2: Conversion Rates
Lecture 2 Key conversion rates
Section 3: Understanding Key Concepts
Lecture 3 The Key Concepts
Lecture 4 The Hotel as an eCommerce business
Section 4: The Ideal Guest
Lecture 5 Understanding your ideal guest
Section 5: How do funnels work
Lecture 6 Breaking down the funnel system
Lecture 7 The structure of the funnel
Lecture 8 Use funnel principles to get started now
Lecture 9 Building Your Funnel
Lecture 10 Quick Start
Lecture 11 Pick the low hanging fruit
Lecture 12 Steps to building your funnel
Lecture 13 Alignment
Lecture 14 Capturing Leads
Lecture 15 Useful Funnels for Hotels
Lecture 16 Analytics
Lecture 17 Guest Experience
Lecture 18 Engagement - Getting their email
Lecture 19 Engagement - Developing a dialogue
Section 6: Tools
Lecture 20 Email Marketing & CRM
Lecture 21 Analytics & Measurement Tools
Lecture 22 Booking Engines
Section 7: Automation
Lecture 23 Automate Your Marketing
Section 8: Optimization
Lecture 24 Making Your Funnels Work Harder For you
Lecture 25 Landing Pages Vs Websites
Lecture 26 Copywriting
Lecture 27 Crafting Great Offers
Section 9: Traffic
Lecture 28 Introduction
Lecture 29 Organic Traffic
Lecture 30 Paid Traffic
Section 10: Final Thoughts
Lecture 31 Apply Your knowledge
Lecture 32 Thank You
Suitable for owners or managers of small hotels, vacation rentals, hostels or campsites.
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