Personal branding and independent career guru Dorie Clark on how to make the small, strategic changes and choices that can transform your personal and professional life over the long-term.

Keen insights and practical advice from respected communications and career coach Dorie Clark.

Helps and inspires readers to achieve big goals via small achievable steps.

Filled with stories of a broad range of fascinating professionals who have successfully increased their personal effectiveness.

Engagingly written and accessible.

Audience: Same broad audience as for Dorie's earlier books, people interested in developing their careers, increasing their personal effectiveness. Dorie is aiming for this book to have broader appeal in that it shifts focus toward finding meaning and purpose in your career.