From Business Fundamentals, Development, Sales Funnels and Management to Advanced AI-Driven Strategies & Neuromarketing!
What you'll learn
Understanding the role of sales in business
Different sales techniques, including consultative selling and solution selling
Identifying pain points and challenges that customers face
Effective trategies for overcoming objections and closing deals
The importance of customer satisfaction and retention in sales
The impact of technology on sales and sales processes
Develop a clear value proposition: Learners will gain the expertise to develop a clear and compelling value proposition by the end of this course.
Identify and analyze market opportunities: Upon completing this course, learners will master the ability to identify and analyze market opportunities.
Pitch and communicate business ideas effectively: By the end of this course, learners will have developed the skills necessary to pitch and communicate.
You'll learn the business fundamentals to create a successful business strategy
Requirements
No specific requirements to enter this course. Just be willing to learn. This course will help you to get a deeper knowledge on how to convince and pursuade people to buy.
Approach this knowledge with an open mind to learn and apply new skills.
The course incorporates interactive elements like case studies and simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.
Description
Congratulations, You Found It!The most bang for you buck sales course and the only one you'll ever need. Embark on a transformative journey through the world of sales with this comprehensive 20-in-1 guide. This is your one-stop solution to mastering the art and science of sales, drawing from two decades of real-world experience and cutting-edge strategies.Whether you're a novice looking to break into the sales industry or a seasoned professional aiming to sharpen your skills, this course offers invaluable insights for every stage of your career. We've distilled 20 years of sales knowledge into a series of engaging, easy-to-follow modules that cover every aspect of modern sales operations.Our course begins with the fundamentals, ensuring you have a solid foundation in business basics. From there, we'll guide you through the intricacies of sales management, funnels, operations and prospecting teaching you how to build and lead high-performing sales teams. You'll learn the secrets of effective neuromarketing marketing strategies that complement your sales efforts, creating a powerful synergy that drives results.One of the cornerstones of our course is the deep dive into sales funnels. We'll show you how to construct, optimize, and manage sales funnels that convert prospects into loyal customers. You'll master the art of nurturing leads and closing deals with confidence and finesse.Business development is another crucial area we cover extensively. Learn how to identify new opportunities, expand your market reach, and foster lasting relationships with clients and partners. Our strategies will help you grow your business sustainably and profitably.But we don't stop at traditional methods. As the business world evolves, so do sales techniques. That's why we've included cutting-edge modules on the future of AI in business. Discover how artificial intelligence is revolutionising sales operations and learn to leverage these powerful tools to stay ahead of the competition.What You'll Learn:Foundational Skills: Start strong with a solid understanding of business fundamentals and craft compelling business ideas that resonate with your target market.Sales Psychology: Explore psychological concepts like the Marshmallow Test to understand the importance of patience and strategic thinking in sales.Confidence Building: Learn how to cultivate quiet dedication and self-confidence that leads to consistent sales performance.Sales Management: Master the art of building and leading high-performing teams.Marketing Synergy: Discover effective marketing strategies that complement your sales efforts, creating a powerful synergy that drives results.Sales Funnels: Construct, optimize, and manage sales funnels that convert prospects into loyal customers.Business Development: Identify new opportunities, expand your market reach, and foster lasting relationships with clients and partners.Advanced Techniques: Dive into AI-driven sales strategies, prospecting methods, and the importance of buyer personas to tailor your approach to every customer.Goal Setting with SMART Framework: Learn how to set and achieve goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.Throughout the course, you'll benefit from:Real-world case studies that bring concepts to lifePractical exercises to reinforce your learningDownloadable resources and templates to apply in your daily workExpert interviews offering diverse perspectives on sales successQuizzes and assessments to track your progressWho Should Take This Course?Aspiring sales professionals looking to build a strong foundationCurrent sales reps aiming to enhance their skills with advanced techniquesSales managers seeking to lead high-performing teamsBusiness owners wanting to optimize sales operations and drive growthAnyone interested in mastering modern sales techniquesBy the end of this comprehensive course, you'll have a robust toolkit of sales strategies, a deep understanding of sales operations, and the confidence to tackle any challenge in your sales career. From prospecting to closing, from team management to technological integration, you'll be equipped to excel in every aspect of the sales process.Don't miss this opportunity to revolutionize your approach to sales. And take the first step towards becoming a sales powerhouse in today's dynamic business landscape. Your journey to sales excellence starts here!Transform your career and drive your business to new heights. Join us today and start your path to becoming a true sales operations expert!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 The one million dollar goal
Lecture 3 Crushing your business goals
Section 2: Being in sales is like running a business so start with The Business Basics!
Lecture 4 Craft a compelling business idea
Lecture 5 Motivation as an entrepreneur
Lecture 6 Find joy in work
Lecture 7 The marshmallow test
Lecture 8 Building confidence through quiet dedication
Lecture 9 identify your passion and skills
Lecture 10 look for problems to solve
Lecture 11 research market trends
Lecture 12 Analyse the competition
Lecture 13 Identify your target market
Lecture 14 Validate your Business idea
Lecture 15 Develop a prototype
Lecture 16 Refine your idea based on feedback
Lecture 17 Develop a clear value proposition
Lecture 18 Create a catchy business name
Section 3: After the Basics We can start Business development.
Lecture 19 Introduction to business development
Lecture 20 4 ways to do sales prospecting
Lecture 21 Buyer personas
Lecture 22 Customer journey
Lecture 23 Understanding the role of sales in business
Lecture 24 Understanding the role of sales in business - extra
Lecture 25 Key skills and qualities for success in sales
Lecture 26 The different types of sales and sales models
Lecture 27 Identifying and qualifying potential customers
Lecture 28 Strategies for lead generation
Lecture 29 Developing a sales funnel and managing sales leads
Lecture 30 The importance of building relationships in sales
Lecture 31 Techniques for building rapport with prospects and customers
Lecture 32 How to establish trust and credibility with customers
Lecture 33 Techniques for understanding customer needs and preferences
Lecture 34 Identifying pain points and challenges that customers face
Lecture 35 Using customer insights to tailor your sales approach
Lecture 36 Different sales techniques
Lecture 37 Strategies for overcoming objections and closing deals
Lecture 38 Negotiation techniques and tactics
Lecture 39 Managing a sales team and setting sales goals
Lecture 40 Coaching and training sales reps for success
Lecture 41 Metrics and KPI's for measuring sales performance
Lecture 42 Strategies for building and maintaining strong customer relationships
Lecture 43 Tools and technologies for managing customer data and interactions
Lecture 44 The importance of customer satisfaction and retention in sales
Lecture 45 The ethical considerations and responsibilities of sales professionals
Lecture 46 Best practices for maintaining professionalism in sales
Lecture 47 How to avoid common ethical and legal pitfalls in sales
Lecture 48 The impact of technology on sales and sales processes
Lecture 49 Leveraging digital channels for lead generation and sales
Lecture 50 The future of sales in an increasingly digital world
Lecture 51 Recap of key takeaways from the course
Lecture 52 Actionable steps for improving your sales skills and performance
Lecture 53 Resources and further reading for continued learning and development in sales
Section 4: A winning marketing strategy with a little help of AI models
Lecture 54 Introduction
Lecture 55 What is a marketing strategy?
Lecture 56 Strategy versus process
Lecture 57 The marketing strategy versus the marketing plan
Lecture 58 The marketing mix
Lecture 59 Determining the price
Lecture 60 Knowing and understanding your product
Lecture 61 Getting your products in the right hands
Lecture 62 Promotion drives awareness and interest
Lecture 63 Territory versus target market
Lecture 64 The demographics of your target audience
Lecture 65 The target audience
Lecture 66 The psychographics of your target audience
Lecture 67 The purchase intention
Lecture 68 Subcultures within your target audience
Lecture 69 What is your target audience's lifestyle like?
Lecture 70 B2B vs B2C
Lecture 71 Know your rivals
Lecture 72 Competitive content auditing
Lecture 73 Analyzing your competitor's website
Lecture 74 Social media investigation
Lecture 75 What is key messaging?
Lecture 76 The features of key messaging
Lecture 77 What are marketing channels?
Lecture 78 Advertising vs word of mouth
Lecture 79 Cold calls vs e-mails
Lecture 80 Guerilla vs behavioral
Lecture 81 Content marketing vs social media
Lecture 82 Inbound vs outbound marketing
Lecture 83 KPI's
Lecture 84 Why setting SMART goals is the first step to tracking KPI's
Lecture 85 Acquisition vs upselling
Lecture 86 ChatGPT vs Gemini
Lecture 87 10 AI tools to use in your marketing
Section 5: Setting SMART goals for success
Lecture 88 Definition of SMART goals
Lecture 89 Importance of setting goals using the SMART framework
Lecture 90 Benefits of using SMART goals in personal and professional development
Lecture 91 Specific: Defining clear and concise goals.
Lecture 92 Measurable: Establishing criteria to measure progress and success.
Lecture 93 Attainable: Ensuring goals are realistic and achievable.
Lecture 94 Relevant: Aligning goals with your overall objectives and values.
Lecture 95 Time-bound: Setting a deadline or timeline for goal completion.
Section 6: Plan your Finances, No business can run without money!
Lecture 96 List your startup costs
Lecture 97 The business model canvas
Lecture 98 Determine your funding needs
Lecture 99 The mission statement
Lecture 100 The strategic roadmap
Lecture 101 Explore funding options
Lecture 102 The vision
Lecture 103 Develop a budget
Lecture 104 The AIDA model
Lecture 105 Develop a pricing strategy
Lecture 106 The SWOT analysis
Lecture 107 The franchise business model
Lecture 108 The multi-sided business model
Lecture 109 Porter's five forces
Lecture 110 The sales operations plan
Section 7: Let's start selling, 7 essentials for sales!
Lecture 111 Introduction
Lecture 112 3 steps of prospecting
Lecture 113 Prospecting
Lecture 114 Building rapport
Lecture 115 Identifying needs
Lecture 116 Storytelling
Lecture 117 Do's and don'ts in storytelling
Lecture 118 Addressing objections
Lecture 119 Responding to objections
Lecture 120 Closing the sales
Lecture 121 Getting resales and referrals
Section 8: Business models for C-level managers - part 1
Lecture 122 The Pomodoro technique
Lecture 123 Aristotle communication model
Lecture 124 Berlo communication model
Lecture 125 Timeboxing
Lecture 126 MOST framework
Lecture 127 Six thinking hats
Lecture 128 Lewin's change model
Lecture 129 Scenario planning
Lecture 130 Value disciplines
Lecture 131 The strategy diamond
Section 9: Business models for C-level managers - part 2
Lecture 132 The GOSPA framework
Lecture 133 The PESTLE analysis
Lecture 134 The STP marketing model
Lecture 135 The SOAR analysis
Lecture 136 Change with ADKAR
Lecture 137 The Tuckman model
Lecture 138 The balanced scorecard
Lecture 139 The break-even analysis
Lecture 140 Decision-making
Lecture 141 The Boston Consulting Group matrix
Section 10: Business models for C-level managers - part 3
Lecture 142 Task-based process mining
Lecture 143 The CATWOE analysis
Lecture 144 The BANT framework
Lecture 145 The Just-In-Time model
Lecture 146 The optimized production technology
Lecture 147 TOWS matrix
Lecture 148 SWOT vs TOWS
Lecture 149 Process mapping with IDEF
Lecture 150 QFD
Lecture 151 The minimum viable product
Section 11: Business models for C-level managers - part 4
Lecture 152 Design thinking
Lecture 153 The business model essence
Lecture 154 The GAP analysis
Lecture 155 The 5p model
Lecture 156 Doblin's framework for innovation
Lecture 157 Platform design toolkit
Lecture 158 Circular economy canvas
Lecture 159 The McKinsey 9-box matrix
Lecture 160 Ansoff matrix
Lecture 161 Nadler-Tushman congruence model
Section 12: Sales operations
Lecture 162 Introducing sales operations
Lecture 163 Handling objections
Lecture 164 Identifying KPI's
Lecture 165 The importance of CRM
Lecture 166 Overcoming sales challenges
Lecture 167 Sales operations
Lecture 168 Sales pipeline
Lecture 169 Sales tech
Lecture 170 Targeted sales strategies
Lecture 171 Win-win strategy
Section 13: Sales management
Lecture 172 What kind of leader are you?
Lecture 173 Building
Lecture 174 The path of the creative leader
Lecture 175 What makes a good manager?
Lecture 176 Consistency as a manager
Lecture 177 Get your motivation on point
Lecture 178 Change management in the sales process
Lecture 179 The SARAH model
Section 14: Influencing buying behavior with neuromarketing
Lecture 180 An introduction to neuromarketing
Lecture 181 An overview of neuromarketing
Lecture 182 Basic neuroscience concepts
Lecture 183 Neuromarketing is reshaping packaging design
Lecture 184 Neuroimaging techniques
Lecture 185 How fMRI unveils the secrets of consumer behavior
Lecture 186 Neuromarketing and color
Lecture 187 Emotional and cognitive processes in neuromarketing
Lecture 188 Why choice overload can cripple your business.
Lecture 189 Neuropsychology of consumer behavior
Lecture 190 Beyond likes and shares
Lecture 191 Perception and attention in neuromarketing
Lecture 192 The power of first impressions
Lecture 193 Memory and learning in neuromarketing
Lecture 194 Unexpected drivers of consumer growth
Lecture 195 Neuromarketing and branding
Lecture 196 How neuromarketing unveils unspoken truths
Lecture 197 Loss aversion
Section 15: Sales prospecting
Lecture 198 Intro sales prospecting
Lecture 199 Developing a lead qualification framework
Lecture 200 Implementing effective lead scoring techniques
Lecture 201 Building a professional network for referrals and warm leads
Lecture 202 Cold calling
Lecture 203 Cold emailing
Lecture 204 Conducting market research and segmentation
Lecture 205 Creating buyer personas to refine your prospecting
Lecture 206 Creating valuable content that attracts and engages prospects
Lecture 207 Developing compelling messaging and value propositions
Lecture 208 Exploring various prospecting methods and channels
Lecture 209 Handling objections and rejection
Lecture 210 Identifying your ideal customer
Lecture 211 Incorporating content marketing into your prospecting
Lecture 212 Nurturing and maintaining relationships with prospects
Lecture 213 Prospecting by Apple
Lecture 214 Prospecting by Facebook
Lecture 215 Prospecting by Zara
Lecture 216 Prospecting by McDonalds
Lecture 217 Strategies for successful network events and conferences
Lecture 218 Using content to establish thought leadership and credibility
Lecture 219 Utilizing technology for effective prospecting
Section 16: Customer care
Lecture 220 Introduction
Lecture 221 Customer care - lesson 1
Lecture 222 Customer care - lesson 2
Lecture 223 Customer care - lesson 3
Lecture 224 Customer care - lesson 4
Lecture 225 Customer care - lesson 5
Lecture 226 Customer care - lesson 6
Lecture 227 Customer care - lesson 7
Lecture 228 The 3-wheel framework for customer centricity
Section 17: The sales pipeline
Lecture 229 What is the sales pipeline?
Lecture 230 Benefits of the sales pipeline.
Section 18: Sales acronyms
Lecture 231 The BANT framework
Lecture 232 SPIN selling
Lecture 233 NEAT selling
Lecture 234 CHAMP
Lecture 235 The MAN framework
Section 19: Terminology
Lecture 236 50 management terms
Lecture 237 Hard sales vs soft sales
Lecture 238 Hard skills vs soft skills
Lecture 239 MQL vs SQL
Lecture 240 Suspect vs prospect
Section 20: Problem-solving in sales and business in general
Lecture 241 The CATWOE analysis
Lecture 242 The FMECA model
Lecture 243 The fault tree analysis
Lecture 244 HAZOP - Hazard and operability
Lecture 245 The fishbone diagram
Lecture 246 The 5 why's
Section 21: Extra
Lecture 247 Building confidence through quiet dedication
Lecture 248 Find joy in work
Lecture 249 Motivation as an entrepreneur
Lecture 250 The marshmallow test
Lecture 251 The biggest bottleneck for entrepreneurship
Lecture 252 The red car theory
Lecture 253 Why positivity wins in the creator economy
Section 22: EXTRA - Securing the legal framework for your business
Lecture 254 Choose a business structure
Lecture 255 Obtain the necessary licenses and permits
Lecture 256 Obtain business insurance
Lecture 257 Open a business bank account
Lecture 258 Develop your terms and conditions
Lecture 259 Consult with a lawyer and an accountant
This is a course for beginners as well as experienced salespeople who want to up their game and feel more confident in their profession.,Business owners and entrepreneurs,Sales & marketing managers as well as specialists,Account executives
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