What you'll learn
Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.
Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.
Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.
Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.
Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.
Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn't convert.
Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.
Requirements
No Prior Knowledge of Google Ads Needed – The course is designed for complete beginners, though any previous experience with online marketing can be useful.
Basic Computer Skills – Familiarity with using a computer, internet browsing, and accessing web-based applications.
Interest in Digital Marketing – No prior experience is needed, but a genuine interest in learning how online advertising works is helpful.
Basic Understanding of English – The course is taught in English, so a fundamental grasp of the language will be required to follow along.
Willingness to Experiment and Learn by Doing – Success with Google Ads comes from practice, so learners should be ready to create campaigns, test strategies, and analyze results.
Description
Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether you're a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI). Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. You'll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what you've learned immediately.Whether you're a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.By the end of this course, you'll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you'll be well-equipped to succeed. And don't forget—you'll also receive a certification upon completion to showcase your skills!Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!
Overview
Section 1: Introduction to Google Ads and Its Features
Lecture 1 Google ads Course Introduction!
Lecture 2 Introduction to Google Ads and Its Features
Section 2: Creating Your First Google Ads Account
Lecture 3 Create a Google Ads Account 2024
Lecture 4 Navigating the Google Ads Interface (Billing) 2024
Lecture 5 Navigating the Google Ads Interface (Campaign section) 2024
Lecture 6 Navigating the Google Ads Interface (admin settings and access levels) 2024
Lecture 7 Google Ads account Structure
Lecture 8 Example Of An Account Structure
Section 3: Campaign Creation
Lecture 9 Campaign Creation (Campaign Settings)
Lecture 10 Campaign Goals Overview
Lecture 11 Understanding Goals through Marketing Funnel
Lecture 12 Understanding Google Ads Campaign Types and Ad Formats
Lecture 13 Bidding Strategies
Lecture 14 Maximize Conversions Bidding Strategy
Lecture 15 Target CPA Bidding Strategy
Lecture 16 Maximize Conversion Value Bidding Strategy
Lecture 17 Target ROAS Bidding Strategy
Lecture 18 Target Impression Share Bidding Strategy
Lecture 19 Maximize Clicks Bidding Strategy
Lecture 20 Manual CPC Bidding Strategy (Enhanced CPC)
Lecture 21 Location Targeting
Lecture 22 Search & Display Partners
Lecture 23 Language & Audience settings
Lecture 24 Ad Rotation
Lecture 25 Ad Schedule / Start Date & End Date
Lecture 26 Brand Restrictions
Lecture 27 Ad Group Level Settings (Keywords)
Lecture 28 Ad Group Level Settings (Ad Creatives & Ad Strenght)
Lecture 29 Campaign Budget
Lecture 30 Review and Publish Campaign
Section 4: Art of Keyword Reasearch
Lecture 31 The Art of Keyword Research (Keywords & Search Terms)
Lecture 32 Keyword Match Types
Lecture 33 Negative Keywords
Lecture 34 Search Term Report
Lecture 35 Keyword Planner
Lecture 36 Tips for Keyword Research
Section 5: Basic Metrics to Monitor
Lecture 37 Basic Metrics to Monitor (Part 1)
Lecture 38 Basic Metrics to Monitor (CPC)
Lecture 39 Basic Metrics to Monitor (Leads & Conversions)
Section 6: Ad Auctions, Ad Position & Impression Share.
Lecture 40 Ad Position & Ad Rank
Lecture 41 Quality Score and Actual CPC
Lecture 42 Impression Share
Section 7: Extensions, now known as Assets
Lecture 43 About Assets
Lecture 44 Where can we find assets?
Lecture 45 Location Asset
Lecture 46 Call Asset
Lecture 47 Sitelinks
Lecture 48 Callout & Structured Snippets
Lecture 49 Price Asset
Lecture 50 App Asset
Lecture 51 Promotion Asset
Lecture 52 Lead Form Asset
Lecture 53 Impact Of Assets/Ad Format
Section 8: Conversion Tracking & Measurements
Lecture 54 Types of Conversion Trackers
Lecture 55 Website Conversion Tracking
Lecture 56 Call Conversion Tracker
Lecture 57 App Conversion Tracker
Lecture 58 Import Conversion Tracker
Lecture 59 Primary & Secondary Conversion Actions
Lecture 60 Attribution Model
Section 9: About Display, Video, Shopping ads, P Max Campaigns & More.
Lecture 61 Dynamic Search Campaigns / Ad Groups
Lecture 62 Call Campaign Creation
Lecture 63 Display Campaign Creation
Lecture 64 Video Campaign Creation
Lecture 65 App Campaign Creation
Lecture 66 Smart Campaign Creation
Lecture 67 Shopping Campaign Creation
Lecture 68 Local ads & Performance Max Campaign Creation
Lecture 69 Local ads & Performance Max Campaign Creation (cont)
Lecture 70 Demand Gen Campaign
Section 10: Performance Planner
Lecture 71 Definition & Eligibility
Lecture 72 Create & Measure Performance
Section 11: Remarketing and Audience Targeting
Lecture 73 Remarketing and Audience Targeting
Section 12: Policy and Compliance
Lecture 74 Types of Policies and Giudelines
Lecture 75 Prohibited Content (Ad Policies & Guidelines)
Lecture 76 Prohibited Practices
Lecture 77 Restricted content & Features
Lecture 78 Editorial & Technical (Conclusion)
Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.,Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.,Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.,Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.,Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.,Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.,E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.,Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.,Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.,Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.
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