What you'll learn
Understand the key elements of digital marketing, including market segmentation, SWOT analysis, and digital marketing metrics.
Master email marketing, from setting up automation campaigns to analyzing performance metrics using tools like GetResponse and Mailchimp.
Gain proficiency in influencer marketing, learning how to collaborate with influencers and run successful campaigns.
Develop and implement content marketing strategies, including the creation and distribution of blogs, videos, and infographics.
Learn how to use tools like Similarweb to enhance your marketing efforts.
Requirements
Basic understanding of marketing principles is recommended.
Familiarity with digital platforms such as social media or email marketing tools is helpful.
Description
Welcome to the Comprehensive Digital Marketing Strategies course! This course is designed to give you a complete understanding of digital marketing strategies, covering everything from foundational marketing concepts to advanced techniques in content creation, email marketing, and influencer marketing. Whether you're looking to enhance your skills in email campaigns, collaborate with influencers, or develop impactful content, this course will equip you with the knowledge and tools needed to thrive in today's dynamic digital landscape.Throughout the course, you'll explore critical components of digital marketing, including market segmentation, consumer behavior, SWOT analysis, and key marketing metrics. You will learn how to use powerful email marketing platforms gaining hands-on experience with automation campaigns, contact list management, and performance reporting. Additionally, you'll discover how to leverage influencer marketing to boost brand visibility, collaborate with different types of influencers, and run successful influencer campaigns. You'll master creating and distributing engaging content across various formats and learn how to develop an effective content strategy.By the end of this course, you will have a solid, practical understanding of digital marketing strategies, empowering you to build and implement successful campaigns. This course will give you the skills to excel in the ever-evolving world of digital marketing.
Overview
Section 1: What is marketing
Lecture 1 Introduction to Marketing
Lecture 2 Objectives and Components of digital marketing
Lecture 3 Functions of Marketing
Lecture 4 Market Segmentation and Targeting
Lecture 5 SWOT Analysis
Section 2: Understanding the Digital landscape
Lecture 6 Opportunities and Stats Around Digital Marketing
Lecture 7 Digital Marketing Metrics
Lecture 8 Funnels in Digital Marketing
Lecture 9 Use of similarweb Tools
Lecture 10 Consumer Centricity
Lecture 11 Consumer Behaviour
Section 3: Email Marketing with GetResponse
Lecture 12 Introduction to Email Marketing
Lecture 13 Types of Email Marketing
Lecture 14 Email Marketing KPIs
Lecture 15 Exploring GetResponse from Scratch
Lecture 16 Setting Up Contact List and Emails
Lecture 17 Email Automation Campaign in GetResponse
Lecture 18 GetResponse Reporting & Understanding Metrics
Lecture 19 Exploring Mailchimp
Lecture 0 Assignment
Lecture 0 Introduction to Content Marketing & It's Importance
Lecture 0 Content Marketing with Real-Time Examples
Lecture 0 Content Marketing Tools & Matrix
Lecture 0 Key Takeaways around Content Marketing
Lecture 0 Introduction to Influencer Marketing
Lecture 0 All About Influencer Marketing
Lecture 0 Tools & Live Examples for Influencer Marketing
Section 4: Quiz
Digital Marketers,Content Creators,Entrepreneurs,Marketing Professionals,Anyone looking to expand their knowledge of digital marketing strategies
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