Grasp essential marketing concepts, including market segmentation, SWOT analysis, and digital marketing metrics.
Gain hands-on experience with digital marketing tools like Similarweb and SEOToolAdda.
Understand the applications of Generative AI in digital marketing and master advanced prompting techniques.
Explore freelancing and affiliate marketing, including their benefits and strategies for success.
Build a strong professional presence with optimized resumes, portfolios, and LinkedIn profiles.
Requirements
A basic understanding of marketing concepts is recommended.
Familiarity with digital marketing platforms or tools is helpful.
Description
Welcome to the Future of Digital Marketing course! This course will equip you with a strong foundation in the essential marketing concepts of today while introducing you to cutting-edge tools and AI advancements shaping tomorrow's digital landscape. From mastering market segmentation and digital marketing metrics to exploring Generative AI and freelancing opportunities, you will gain the knowledge and skills to stay ahead in this fast-evolving industry.Throughout the course, you'll dive deep into core topics like market segmentation, SWOT analysis, and consumer behavior, ensuring you understand the key elements driving successful marketing strategies. You'll also explore advanced digital marketing techniques using tools like Similarweb and SEOToolAdda, which will enhance your data-driven decision-making. Furthermore, we will introduce you to Generative AI, exploring how prompting and AI tools are revolutionizing content creation, personalization, and marketing automation. You'll also have the chance to explore freelancing, affiliate marketing, and develop professional portfolios, resumes, and LinkedIn profiles to establish a strong online presence.By the end of this course, you will be fully prepared to implement future-forward marketing strategies using both current and emerging technologies. You'll have a clear understanding of the practical applications of AI in marketing and freelancing, allowing you to stay competitive and innovative in the digital marketing world.
Overview
Section 1: What is marketing
Lecture 1 Introduction to Marketing
Lecture 2 Objectives and Components of digital marketing
Lecture 3 Functions of Marketing
Lecture 4 Market Segmentation and Targeting
Lecture 5 SWOT Analysis
Section 2: Understanding the Digital landscape
Lecture 6 Opportunities and Stats Around Digital Marketing
Lecture 7 Digital Marketing Metrics
Lecture 8 Funnels in Digital Marketing
Lecture 9 Use of similarweb Tools
Lecture 10 Consumer Centricity
Lecture 11 Consumer Behaviour
Section 3: AI for Marketing
Lecture 12 Introduction to Generative AI and Prompting
Lecture 13 Advanced Prompting
Lecture 14 Exploring AI Tools
Lecture 15 SEOToolAdda
Section 4: Freelancing, Affiliate Marketing, LinkedIn and Resume 101
Lecture 16 Freelancing
Lecture 17 Affiliate Marketing
Lecture 18 Benefits of Affiliate Marketing
Lecture 0 Resumes, Portfolio and LinkedIn
Digital Marketers,Entrepreneurs,Freelancers,AI Enthusiasts,Marketing Professionals looking to explore future technologies,Anyone eager to understand and capitalize on the evolving digital marketing landscape.
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