What you'll learn
Accurately personalize ChatGPT for Digital Marketing uses
The various Digital Marketing related ChatGPT Features & Capabilities
Craft and Engineer ChatGPT Prompts for Digital Marketing requirements
Generate accurate and descriptive website key pages content
Generate practical Long-format Content like Articles and Blogs
Generate immediately usable Social Media Content and Posting Calendars
Using purposeful prompts to generate platform-specific Digital Media Ads
How to utilize ChatGPT to analyze Content and Data
Create Digital Marketing Custom GPTs and how to use an API Key
Requirements
No prior experience required.
Description
In today's fast-paced digital landscape, mastering AI tools like ChatGPT is not just an advantage but a necessity. "Digital 102 – ChatGPT for Digital Marketers" is your gateway to harnessing the power of AI to boost your digital marketing efforts. This course is meticulously designed for High-Growth Trailblazers like you, with a focus on Digital Marketing and Advertising. It's meant to keep you ahead of the curve.Whether you're looking to generate compelling content, optimize your social media strategies, or enhance your data analysis capabilities, this course provides actionable prompt crafting to deliver on your digital marketing needs. And the demonstrations within the course will show you, just how usable all the generated content is because there's a method to each precisely engineered prompt. And you can learn how to craft these.With a Self-Paced learning model, Video Lessons, and Lifetime Access, you will have the flexibility to learn at your own pace, wherever you are. Learn to leverage ChatGPT to create efficient, real-world marketing campaigns.At the end of this course, you'll be able to confidently:Personalize ChatGPT for Digital Marketing needs.Engineer effective ChatGPT Prompts for accuracy and efficiency.Generate usable Social Media content, Blogs, Articles, and Ad copies with ease.Analyze Content & Data to make informed marketing decisions.Utilize APIs and Custom GPTs to speed up regular digital marketing tasks at scale.Sections in this Course__________________________________________ChatGPT Setup & User InterfaceLearn how to set up ChatGPT for Digital Marketing use by personalizing it for efficient and behavior-specific responses. This section also covers the essentials of ChatGPT's user interface and how to find and use custom GPTs.Your Takeaways:Personalize ChatGPT for your unique marketing needs.Discover the interface to simplify and enhance your productivity.__________________________________________ChatGPT Features & CapabilitiesLearn about the powerful features of ChatGPT that can transform your digital marketing initiatives. From natural language understanding to multilingual capabilities, you'll discover the versatility of this AI tool for all your various requirements.Your Takeaways:An understanding of the various key features including Natural Language Understanding and Generation, Versatility of use Across Industry Domains, Contextual Awareness, Multilingual Capabilities, Customization and Personalization, Interactive Features, Adaptability, Access to Vast Knowledge, Content Generation, Technical Assistance, and Analytical Features.Deeper understanding of the various digital marketing-related capabilities and uses including Conversational Interaction, Text Generation, Information Retrieval, Language Translation, Content Creation, Code Assistance, Educational Support, Data Analysis, Customer Support, Recommendation Systems, Sentiment Analysis, Brainstorming and Ideation, Simulations and Role-Playing, and Multimodal Integration.ChatGPT Prompt EngineeringMaster the art of structuring ChatGPT prompts for maximum efficiency. Learn to craft both simple and complex prompts to get the most accurate, relevant responses for your digital marketing needs.Your Takeaways:Craft effective prompts to generate precise responses.Discover how simple, complex and complex sectioned prompts are structuredLearn about laddering prompts for more detailed, layered outputs.Use prompts to create tables, perform comparisons, and generate summaries.Capabilities to keep in mind while crafting prompts__________________________________________Generate Website Page Content using ChatGPTLeverage ChatGPT to create comprehensive website content, from About Us pages to eCommerce product descriptions. This section shows you how to structure prompts that generate purpose-driven content.Demonstrations include prompting to generate comprehensive:· Website About Page· Website Product Details Page· E-Commerce Website Product PageYour Takeaways:Create compelling Website Page Content.Generate product details and eCommerce pages.Easily update key website page content with ChatGPTHow you'll benefit?Save hours of content creation by automating the process.Tailor your website content to resonate with your audience.__________________________________________Generate Blog & Article Content using ChatGPTLearn how you can generate highly usable, tone-of-voice defined, blog posts and articles with purpose-specific prompts. You'll see how to create topic-centric, SEO-optimized content in no time. Very importantly, you'll be able to fluidly expand content sections using crafted ChatGPT prompts.Demonstrations include prompting to generate accurate and usable:· Theme-Based Topics for Article Content· Topic Based Keywords for Content Generation· Article Sections based on Selected Topic and Keywords· Expanding Article Content Sectionshow you'll benefit?Create high-quality, long-format content quickly and effectively.Ensure your blog or article ranks well with SEO-friendly content.__________________________________________Generate Social Media Content & Calendars using ChatGPTDiscover how to generate platform-specific social media content and calendars for Facebook, Instagram, LinkedIn, YouTube, and more. This section demonstrates how ChatGPT can streamline your social media efforts, providing content tailored to each platform.Demonstrations include prompting to generate:· YouTube Script – Self Shot with Stock Footage· Social Reel/ Short video - Self-shot· Facebook Post - Caption & Image· Instagram Carousel - Caption & Images· LinkedIn Article Share Post - Static· Twitter / Threads Post – Threaded Tweets· Cross Channel - Posting CalendarHow you'll benefit?Stay consistent across channels with well-defined social media calendars.Ensure your social media posts are timely, relevant, and engaging.__________________________________________Generate Digital Ad Content using ChatGPTCreate high-performing digital ad content for platforms like Google SEM, Meta, and YouTube. This section demonstrates how to use ChatGPT to generate ad copy that resonates with your target audience.Demonstrations include prompting to generate highly precise:· Google SEM Ad· Product Display (GDN) Ad· Social Media Ad for Meta· Digital Video Ad for YouTube· Marketing EmailHow you'll benefit?Generate ad copy that:Captures attention and are result oriented.Audience focussed.Immediately usable.Optimize your campaigns with AI-driven content creation.__________________________________________Analyze Content and Data using ChatGPTUnlock the power of data analysis with ChatGPT. Learn how to prompt ChatGPT to analyze text, data, and statistics for a wide range of marketing applications, including A/B testing, keyword extraction, and sentiment analysis.Demonstrations include prompting to generate analysis for:· Text Analysis o Sentiment Analysis using Reviews Example o Keyword Extraction o Topic Modeling for identifying main topics o Article Summarization for Content Summary· Statistical Analysis o Descriptive Statistics for website metrics o Statistical Trend Analysis Social Media Trends and Patterns· Comparative Analysis o A/B Testing Analysis of Two Email Variants· Predictive Analytics o Forecasting Website Traffic from Sources· Behavioural Analysis o User Journey Analysis of campaign conversion funnel dataHow you'll benefit?Accelerate data and content analysis, and frequency.Know-how applicable across a variety of data sources including website and social mediaMake data-driven decisions with ease.Understand your audience better through behavioral analysis.__________________________________________Create and Use ChatGPT Custom GPTs and API KeyDiscover how to create custom GPTs for specific marketing needs, and how to use an API key to accurate certain tasks. You'll learn how to develop a custom GPT for high frequency tasks, and use your GPT API Key for use with applicable third-party tools for digital marketing automation.Demonstrations include how to setup and use:· A custom GPT with a demo showing creating an SEM Copies GPT· An OpenAI GPT API Key for use with a third-party digital marketing social media tool with a bring your own AI (BYOAI)How you'll benefit?Accelerate repetitive tasks to focus on brand and business outcomes.Tailor ChatGPT to suit specific marketing challenges and campaigns.__________________________________________Why Enrol in This Course?Rapid Learning: Get started quickly with a self-paced structure that fits your schedule.Ready Templates: Use pre-built templates and examples for immediate application in your marketing tasks.Real-World Usage: Every lesson is designed for practical, real-world marketing scenarios.Enrol now and start using ChatGPT to supercharge your digital marketing activities. This course is your key to unlocking a new level of productivity, creativity, and success in the digital world.
Overview
Section 1: ChatGPT Setup & User Interface
Lecture 1 Set up ChatGPT & Understand the User Interface
Section 2: ChatGPT Features & Capabilities
Lecture 2 Discover Digital Marketing Friendly Chat GPT Features & Capabilities
Section 3: Chat GPT Prompt Engineering
Lecture 3 Craft and Structure Purpose-Specific Chat GPT Prompts
Section 4: Generate Website Page Content using ChatGPT
Lecture 4 Use Purposeful ChatGPT Prompts to Generate Key Website Static Pages Content
Section 5: Generate Blog & Article Content using ChatGPT
Lecture 5 Use Structured ChatGPT Prompts to Generate Article & Blog Sections and Content
Section 6: Generate Social Media Content & Calendars using ChatGPT
Lecture 6 Craft & Use Formatted ChatGPT Prompts for Usable Social Media Content
Section 7: Generate Digital Ad Content using ChatGPT
Lecture 7 Format Channel-Specific ChatGPT Prompts for Accurate Digital Ad Content
Section 8: Analyze Content and Data using ChatGPT
Lecture 8 Rapidly Analyze Content & Data for Observations, Inferences and Recommendations
Section 9: ChatGPT Custom GPTs and API Key
Lecture 9 Create Custom GPTs and Use OpenAI API Keys
Section 10: Course Conclusion
Lecture 10 End note and how to get your course completion certificate.
Digital Marketing Professionals,Digital Marketing Executives,Marketing Heads,Entrepreneurs,Digital Marketing Freelancers,Creative Agency Managers,Advertising Agency Managers,Copywriters
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