The Most Comprehensive Digital Marketing Strategy Playbook and Course with Ideas, Videos, Quizzes, Cases, Assignments...
What you'll learn
Participants will be able to analyze the dynamic marketing landscape and how digital marketing is critical for growth hacking
Particpants will be able to differentiate between existing digital marketing frameworks and their significance to their brand marketing
Participants will be able to select & implement the digital marketing strategic ideas which are the most relevant for their brand or organization
Participants will be able to design & develop a comprehensive digital marketing strategy deck for their brand or organization
Requirements
The learner must have qualified a degree or diploma from any stream and must have basic knowledge of marketing and digital marketing concepts. Learners who have already attended or qualified for any basic digital marketing course or certification program tend to do well in this course.
Description
What this course presents:The course presents a new & most comprehensive framework to help you build the digital marketing strategy for your startup, national brands and even MNCs. Earlier this is created basis the prior experience & exposure of the digital strategist, digital marketers, brand managers or online media planners use their experience and judgemnet in creating the strategy. There are not too many effective scientific frameworks to help you build digital marketing strategy. The course is highly recommended for Digital Marketing Professionals, Marketing Professionals, Branding Professionals, Strategy Professionals, Media Professionals, Founders of Startup and Unicorns, SME Owners, Entrepreneurs, Professionals, Young leaders entering family-owned businesses & any working professional looking to transition & pursue a career in Digital Marketing, BBA and MBA students & pass outs.How is this course structured:The course has several Video Lectures explaining Strategic Digital Marketing Ideas classified in six broad categories e.g. Customer Experience, Thought Leadership, Acquiring Customers, building robust platforms at the same time minimizing the clicks, Omni Channel Support & Adoption of Emerging Technologies. This course is based on two decades of digital marketing Industry experience by the creator and the Framework is being taught to hundreds of business students and professionals who are interested in going beyond basic digital marketing activities to advance their career as strategists and planners. The course also has Quizzes, Case studies and Assignments for reinforcement of the learning in a playbook manner. What all aspects of Digital Marketing Strategy This course will cover:1) Introduction to digital marketing strategy and basic definitions 2) Existing digital marketing strategy frameworks3) Strategic digital marketing strategy Ideas for:Enhancing Customer Experience & Expanding ReachPublishing Like a thought leaderAcquiring Customers aggressivelyMinimizing the clicks and building a Robust Digital platformProviding Omni channel support for social advocacyAssessing and adopting new and emerging technologies 4) Steps for Implementation of digital marketing strategy in your organization 5) How to screen and prioritize the Strategic digital marketing strategy Ideas for implemantation.After completing this digital marketing strategy course, participants will be able to:To analyze the dynamic marketing landscape and how digital marketing is critical for growth hackingTo differentiate between existing digital marketing frameworks and their significance to their brand marketingTo select & implement the digital marketing strategic ideas which are the most relevant for their brand or organizationTo design & develop a comprehensive digital marketing strategy deck for their brand or organizationProgram Instructors Digital Marketing & Strategy Profile Introduction: Professor Ajay Chhabra is a Professor of Practice Digital Marjeting and a veteran of Digital Marketing industry in India who is passionate about empowering the youth by skilling them and working on research and consulting projects to bring substantial impact to the world's economy. He is teaching practical and industry insights to business students and rest of the time invests in researching, writing, creating innovative frameworks, models and learning materials for global senior leaders from startups, business, NGO, political, administrative and diplomatic domain at School of Business, Woxsen University currently. He has trained thousands of working professionals and students already in Classroom setting and now exploring the online learners universe. Global Digital Marketing Agencies Work Experience of Prof. Ajay Chhabra: Ogilvy & Mather (WPP Group) MRM Worldwide (IPG Group) Bruce Clay India (Country Head) Client Side Work Experience of Prof. Ajay Chhabra:Wipro General Electric Healthcare India (Global Digital Media & Content Engagement Manager for GE Healthcare's Global Marketing and Communications team at Wisconsin, USA) Zhejiang Haers Vacuum Containers, China (All India Marketing Head) Botworx (dot) ai (Amplify (dot) ai) Silicon Valley Funded Startup as (India Sales and Marketing Head) in consultant and contractual role Awards conferred to Prof. Ajay Chhabra:: Ogilvy - Best Client Campaign Award GE - Multiple times Above & beyond awardsGeneral Electric Healthcare India CEO Award Featured in CIO Magazine and The First Post Interviewed by ET Now TV (Business Channel) on my speech on the Role of Chief Digital Officer World's top 50 best digital marketing professional award by World Brand CongressClients / Practical Digital Marketing Projects Handled by Prof. Ajay Chhabra:OPPO Mobiles, The Hindustan Times, Motorola, Coca Cola (Limca brand), Business Octane, General Motors, General Electric, Reebok, IMT Ghaziabad, BenQ, Franchise India, Microsoft, BPL Healthcare, Apollo Cradle, JBM Group, Sharp Electronics, Yashoda Hospital, ICICI Lombard, Apollo Fertility, Care4Parents Mobile App, EW Nutrition GermanyDigital Marketing and other technologies Trainings Delivered by Prof. Ajay Chhabra:: Woxsen University, Hydeabad, Flame Univeristy, Pune, Mittal School of Business, Citi Bank Singapore (Digital Transformation), Merck Pharma (Healthcare Digital Transformation), General Electric (multi country / topics), PepsiCo (Full Day Digital Marketing Master class), GoodYear, HCL, (Internal Leadership Training), Punjab National Bank (Digital Transformation), Amity Global Business School, Jindal Global Business School (Artificial Intelligence), Kurukshetra University, Tata Motors (Multi City / Sessions), Marcus Evans (Rural Digital Marketing), Bird Group, MDI Gurgaon (Role of Digital Marketing in HR / Role of Digital Marketing in Branding), IIT Delhi (Session on Business Analytics), BCIPS, FIIB, Learning Catalyst, IBS Gurgaon, BimTech (Social Media / Digital Marketing), Simplilearn (Advanced SEO) & ITS, Parul University (Webinar along with a Full Bright Scholar on Effect on ecommerce post COVID), External examiner for industrial Internships at PML SD Business School, Chandigarh All of the above is a proof-point that you are learning from ONE OF THE BEST INDUSTRY PERSONS in the field of DIGITAL MARKETING STRATEGY, who has himself delivered results and value to hundreds of Global brands and worked upon the creation and execution of their Digital Marketing Strategies. Which all Digital Marketing Strategic Ideas, the Trainer will discuss and cover in this course:Enhancing Customer Experience and Expanding the Reach:Creating a new & responsive websiteDeveloping a new mobile appReimagining an existing online identityMapping the customers' journeyEnhancing the functionality of the existing appsInvesting in digital awareness campaignInvesting in App Store Optimization (ASO)Use Social media marketing effectivelyBalancing Opt-in Preferences in Personalized CommunicationImplementing Behavioral AnalyticsA/B Testing for measuring customer experienceCreating Metaverse experience for the new age customersAdding regional, local, and global languages for your marketing platformsPublish like a Thought Leader:Get into a Partnership with influencersHire a PR consultant or agency with expertise in digital mediaInvest in Content MarketingPlan and launch Thought Leadership WebinarsStart a blog for your company, or your CEOSponsor industry virtual eventsConduct live sessions on social media platformsCreate and distribute eBooksCreate educative and engaging online videosCreate community pages and answer questions on Q&A websitesAggressively Acquiring New Customers:Run Affiliate Marketing ProgramBuild customer persona & map their journeyStrategic Rewards based signupsLaunching and Enhancing Referral ProgramsRun targeted online campaigns & even use remarketingBuild a robust search engine marketing strategyRun offer-driven influencer marketing campaignsUse innovation to be on the top of the gameUse AI (Artificial Intelligence) driven recommendation engineBuild customers' networks first & then start monetizing itMinimize Clicks & Build a Robust Digital Platform:Less clicks means smoother user experience which saves timeCreate Free listing platform and later upgrade to freemium modelSchedule UI and UX audit and optimization on regular intervalsConvert analog content to digital and charge for the sameDo not just create a product instead create a platform or marketplaceFocus on voice operated commerce transactionsUnderstand the importance of speed as a critical success factorBuild an asset light model platformProvide Omni-Channel Support for Social Advocacy:Start offering multiple ways to provide support to your customersUse virtual online assistantsTo create the buzz, have robotic assistants at your officeInvest in unified support, dashboard platformsCreate online support forumsAssess and Adopt New and Emerging Technologies:Experiment with IoT based advertisingOffer machine learning algo based multi-tiered discountingSet up AI-Infused personalized communication and content engagementCreate content for Virtual Reality (VR)Launch Blockchain-powered CRM and loyalty programsUse big data and marketing analytics on top of your CRM systems for holistic customer viewUsing generative AI tools for marketing content creationPersonalized advertisements based on user's online behaviorBuild automation and sequencingGenerate customer insights and amplify analyticsUse Hyper local targetingUse Robotic Process, Automation software for data entry or data collectionNote: While building the digital marketing strategy for your brand as the final assignments you will shortlist few strategic ideas as per your business priorities and challenges and each company would have their own strategy deck.
Overview
Section 1: Introduction to Digital Marketing Strategy
Lecture 1 Introduction Video
Lecture 2 Basic Concepts and Definitions
Section 2: Changing Marketing Landscape
Lecture 3 Current Marketing Landscape
Section 3: Existing Frameworks Useful in building Digital Marketing Strategy
Lecture 4 Existing framework helpful in building digital marketing strategy
Section 4: Introduction to EPAMST Framework of Digital Marketing Strategy
Lecture 5 Overview of the New Framework - Video Lecture
Section 5: Enhancing Customer Experience and Expanding Reach
Lecture 6 Enhancing Customer Experience and Expanding Reach - Digital Marketing Strategy
Section 6: Publishing Like a Thought Leader
Lecture 7 Publishing Like a Thought Leader Video
Section 7: Aggressively Acquiring New Customers
Lecture 8 Aggressively Acquiring New Customers
Section 8: Minimize Clicks & Build a Robust Digital Platform
Lecture 9 Minimizing the Clicks and building a robust Digital Platform
Section 9: Provide Omni-Channel Support for Social Advocacy
Lecture 10 Providing Omni Channel Support for Social Advocacy
Section 10: Assess and Adopt New and Emerging Technologies
Lecture 11 Assess and Adopt Emerging Digital Technologies
Section 11: How to Implement Digital Marketing Strategy?
Lecture 12 How to implement Digital Marketing strategy
Section 12: How to screen & prioritize digital marketing strategic ideas?
Lecture 13 How to screen ideas
Section 13: Quiz & Final Assignment
Lecture 14 Conclusion Video
Digital Marketing Professionals, Marketing Professionals, Branding Professionals, Strategy Professionals, Media Professionals, Founders of Startup and Unicorns, SME Owners, Entrepreneurs, Professionals, Young leaders entering family-owned businesses & any working professional looking to transition & pursue a career in Digital Marketing, BBA and MBA students & pass outs.
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