Build An Online And Offline Brand, Presence, And Portfolio.


Build An Online And Offline Brand, Presence, And Portfolio.

Positioning is a fundamental business practice that individuals looking to advance their own careers can apply to themselves and their small business. Learn how to position yourself in this introductory course to the must-have personal branding skills for all creative professionals.

This course will teach you the skills you need to build an online and offline brand, presence, and portfolio. You'll learn exactly how to make a rock solid first impression and how to craft and convey the message you want others to hear about your style and your work. Dorie Clark will teach you how to make the most of interviews, introductions, webinars, and more. You'll create strategies for connecting with the right people at the right time and learn how to use those connections to nurture and grow your brand.

The success of your creative endeavors depends on how well the world understands your professional vision and what you do best. With these core branding skills you'll level up your prospects and your business.

Lessons

• 4 Tips for Connecting with Powerful People
• Personal Branding is Not What You Think
• Telling the Branded Story
• Understanding Your Brand
• Discover Your Personal Narrative
• Brand Through Leadership
• The Wingman Strategy
• Be a Hub for Your Network
• Your Online Presence
• Using Social Media
• Your Social Media Presence
• Mastering Media Interviews
• Mastering Media Interviews (cont'd)
• Student Mock Interviews
• Networking the Right Way
• Networking with Guest Susan RoAne
• Mentors and Powerful People
• Interviewing Powerful People
• Your Campaign Plan
• Envision Your Future

About Instructor

DORIE CLARK

Dorie Clark is the author of "Reinventing You: Define Your Brand, Imagine Your Future" (Harvard Business Review Press, 2013). A former presidential campaign spokeswoman, she is also a frequent contributor to the Harvard Business Review and Forbes. Recognized as a "branding expert" by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business and has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. Learn more at dorieclark.com or follow her on Twitter @dorieclark. Connect with Dorie Online: Website | Facebook | Twitter | Google + | YouTube