From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

Choose a marketable content topic

Figure out where little or no competition exists

Choose your top channel for disseminating content

Build long-term customer loyalty

Monetize your product or service

Expand your content into multiple channels

Sell your content asset or scale it into a large enterprise
This updated edition includes new and...