Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: AAC, 48.0 KHzLanguage: English | Size: 842 MB | Duration: 1h 16m
What you'll learn
Learn everything you "must-know" about starting your e-commerce website, defining your brand and the tech platforms including Shopify or WixCommerce in 90 mins!
Understand the e-commerce landscape today and realise the full potential of your business, just in 90 minutes!
Start a brand that is relatable and resonates with your target audience. Project a coherent brand image based on your ethos and by understanding customers.
Start selling products with your e-commerce website without knowing a single line of code or software development.
Create a scalable online business by realising the importance of hosting, SaaS platforms, third-party apps & optimising performance.
Description
This is the most comprehensive e-commerce starter guide that you will find online. It's divided into 2 parts, defining your brand and the technology behind online stores. If you're a successful business owner planning to go online, or an entrepreneur planning to start an e-commerce business, or a young professional in any industry that sells online, you're in the right place! This is jargon-free, unbiased expert advice that covers all the basics of starting an e-commerce store in under 75 minutes!
Here's a quick overview of what you'll learn:
Part #1: Introduction
Introduction to the Course - What you'll learn in under 90 mins
The eCommerce Landscape - Market Insights & Tech Drivers
Part #2: Define your Brand
Define your Target Audience
Create Customer Archetypes
Brand Ethos & Communication Strategy
Symbology & Great Logos
Part #3: eCommerce Technology
The Technology Ecosystem
Domain Names & Hosting Plans
eCommerce Platforms (Shopify, WooCommerce, WixCommerce)
Third-Party Apps (which ones are critical to your business)
Payment Gateways (how to select the right one)
Website Performance
In this course, I've packed in the most valuable insights that I've learned after 7 years in the Industry. I've helped Fortune 500 companies launch their e-commerce websites online and achieve sales of over 100 million dollars each! Take this course, before you think of starting and growing your own online store.
Who this course is for:
Young entrepreneurs planning to start an e-commerce brand
Working professionals who want to know the basics of e-commerce
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