John R. Gallagher also looks at how digital writers respond to comments, develop a brand, and evolve their arguments—all post-publication.
With the advent of easy-to-use websites, ordinary people have become internet writers, dissating their texts to large audiences. Social media sites enable writers' audiences to communicate back to the them, instantly and often. Even professional writers work within interfaces that place comments adjacent to their text, privilg the audience's voice. Thus, writers face the prospect of attending to their writing they deliver their initial arguments. describes the conditions that encourage "published" texts to be revisited. It demonstrates—through forty case studies of reviewers, redditors, and established journalists—how writers consider the timing, attention, and management of their writing under these ever-evolving conditions.
Online culture, from social media to blog posts, requires a responsiveness to readers that is rarely duplicated in print and requires writers to consistently reread, edit, and update texts, a process often invisible to readers. This book takes questions of circulation online and shows, via interviews with both writers and participatory audience members, that writing studies must contend with writing's afterlife. It will be of interest to researchers, scholars, and students of writing studies and the fields of rhetoric, communication, education, technical communication, digital writing, and social media, as well as all content creators interested in learning how to create more effective posts, comments, replies, and reviews.
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