Since Studying Engineering: A Road Map to a Rewarding Career exploded onto the market in 1995, it has become the best selling Introduction to Engineering textbook of all time. Adopted by over 300 U.S. institutions, and reaching more than 150,000 students, the book has made major inroads into the "sink or swim" paradigm of engineering education. Armed with the book as a powerful tool for "student development," large numbers of engineering programs have implemented Introduction to Engineering courses to improve the academic performance and retention rates of their students.