Focused - Streamlined - Illustrated

Many people find statistical analysis puzzling. Why? Because it demands new ways of thinking. And how do you fathom these new ways of thinking? You need to understand a number of its key foundations. Reading textbooks doesn't work because textbooks don't focus on foundations, and they cover so much ground in so much detail that readers are bound to lose sight of the forest for the trees. Statistical Analysis Illustrated: Foundations You Should Know remedies this state of affairs.

First, this booklet focuses on an application area that everyone should be familiar with—public opinion surveys. Second, it focuses on the most straightforward type of survey questions and responses—Do you agree or disagree? Do you approve or disapprove? Third, the booklet focuses on foundations that are essential to understanding the nature of statistical analysis and the interpretation of results, be they public opinion survey results or pharmaceutical drug trial results. And fourth, it uses a lot of illustrations.

Even if you've taken statistics courses in the past, and even if you know the mechanics of performing statistical analysis, you'll benefit from better understanding these foundations.

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