Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.

Data is an increasingly important business asset and enabler for organisational activities. Data quality is a key aspect of data management and failure to understand it increases organisational risk and decreases efficiency and profitability.

The design patterns in this book capture best practices and solutions to recurring problems in machine learning. The authors, three Google engineers, catalog proven methods to help data scientists tackle common problems throughout the ML process. These design patterns codify the experience of hundreds of experts into straightforward, approachable advice.

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Wise Care 365 is a PC performance enhancement* application, which consists of five key elements: PC Checkup, System Cleaner, System Tune-up, Privacy Protector and System Monitoring.

Windows 7 is a major release of the Windows NT operating system developed by Microsoft. It was released to manufacturing on July 22, 2009, and became generally available on October 22, 2009. It is the successor to Windows Vista, released nearly three years earlier.

Windows 10 October 2018 Update (also known as version 1809 and codenamed "Redstone 5") is the sixth major update to Windows 10 and the fifth in a series of updates under the Redstone codenames. It carries the build number 10.0.17763.

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